Browsing by Keywords "διαδικτυακή διαφήμιση"

Now showing items 1-20 of 23

  • Assessment animation for e-marketing and developing animation using adobe flash for Marketing (Commerce and Advertisement) Department.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Prifti, Mpesiana
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 25-09-2009

  • Online advertising effectiveness of tourism advertising and its impact on consumers decisions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vangeli, Aris; Kefalas, Charis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ...

  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...

  • General rules costing advertisements (banners in flash) in relation to their size and their position on web pages, animation and effects with animation in flash.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimidis, Stavros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 28-01-2013
    This work is required to analyze the promotional communication as the Internet evolves and more specifically the use of multimedia (flash banners) in online advertising and costing their companies active sites on the ...

  • Online advertising: the viewpoint of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikiforou, Stavroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 23-12-2013
    Today more and more companies have included online advertising to their existing activities. This is a useful, effective and also contemporary tool for the display and the promotion of products / services, which can generate ...

  • The effectiveness of online advertising: the case of consumers in Piraeus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Braimi, Athina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    This work analyzes the history of online advertising resulting in consumer attitudes in the municipality of Piraeus. Originally attempt a brief description of the history of the internet and identify the advantages and ...

  • Internet advertising: consumer attitude in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kapetanaki, Amalia; Maniorou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    Internet advertising is a relatively new and interesting form of advertising and promotion, which is continuously gaining ground among advertisers. But what’s the protection of consumers about the Internet Advertising? ...

  • The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsarou, Vasiliki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 09-02-2013
    We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ...

  • Online advertisement through banner and measuring the effectiveness.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kontogiannatou, Marilina; Lavtakova, Elisavet
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ...

  • The internet advertising to consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chatzinaki, Astroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • The effects of online advertising on the consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Bellos, Athanasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-11-21
    The definition of advertisement is any form of paid non personal public communication of ideas or products and it has first appeared a few thousand years ago. Advertising can be used for different causes, depending on the ...

  • The effect of internet advertising to consumers of prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chiletzaki, Georgia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 07-07-2015
    The development of the Internet as a means of communication and advertising has attracted considerable research interest today. Intense research interest also collected from the study of consumer attitudes towards online ...

  • The effect of internet advertising to the consumers of prefecture of Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lykakis, Nektarios-Roussos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-05-2015
    Internet advertising is a new and rapidly evolving form of advertising that appeared with the development of technology. It is more efficient and economical than other forms of advertising and poses challenges for firms ...

  • The effectiveness of online advertising: the case of consumers in Rethymno.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papas, Vasileios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    Online advertising has been used for decades. To begin with, the term ‘advertising’ indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers or ...

  • The use of the internet for e-shopping in B2C level and the role of online advertising in their realization.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Liakos, George
    Thesis advisor: Fragkiadaki, Despoina
    Publication Date: 25-09-2009

  • Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Rempapi, Margarita
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-15
    This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...

  • Study of 3-D technologies on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aloupogiannis, Kostantinos
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 08-09-2015
    The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ...

  • Research on the modern techniques of the web and their utilization by businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karanikas, Fotis; Lavdas, Alexandros; Pappas, Nikos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ...

  • Description and analysis of online advertising issues through sponsored search, advertisement texts and online campaigns (Google Analytics, AdWords, Ad Planner, CTR, CPM).

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Kalotychos, Emmanouil
    Thesis advisor: Malamos, Athanasios
    Publication Date: 2020-11-12
    While traditional advertising is used by many companies to drive customers to their websites, nowadays many businesses are trying online advertising (internet advertising) on similar websites, search engines and online ...

  • The effectiveness of online advertising: the case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavroforaki, Maria; Skantzaki, Markela
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    The global prevalence of the internet and the use of social media by the majority of people over the last 5 years have changed the form of traditional advertising and have virtually eliminated the strategies of the marketing ...