Now showing items 1-20 of 38

  • Analysis and evaluation of promotional videos based on their content.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpanti, Euangelia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 24-02-2010
  • Strategic marketing analysis in the internet for three leading cosmetic companies in the world.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouroupi, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 14-12-2011
    In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ...
  • Analysis of the advertising for tourism and hotel enterprises - evolution through the years and the use of internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chatzina, Nantia; Chortatou, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-06-2011
    Tourism of a country must be qualitative. To make this possible certain conditions must be ensured. The ad is the first and indispensable condition which affects the visibility of the country abroad with advertising ...
  • Animation with realistic human motion using Adobe Flash.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntoufa, Chrysoula
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 05-07-2011
  • Assessment animation for e-marketing and developing animation using adobe flash for Marketing (Commerce and Advertisement) Department.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Prifti, Mpesiana
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 25-09-2009
  • General rules costing advertisements (banners in flash) in relation to their size and their position on web pages, animation and effects with animation in flash.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimidis, Stavros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 28-01-2013
    This work is required to analyze the promotional communication as the Internet evolves and more specifically the use of multimedia (flash banners) in online advertising and costing their companies active sites on the ...
  • Smart Apps for smartphones to replace tradiotional means.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kotsasian, Toros; Schinas, Dionisios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2017-02-23
    The purpose of this project is to develop a new mobile application which will replace the traditional tools with new mobile applications. First of all, the reader will be able to apprehend the traditional means and the ...
  • Customer service via Mobile app businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Maniadi, Elena
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2017-03-23
    In recent years we experience a revolution of smart mobile phones (smart phones) which now incorporate features not found in conventional mobile phones. The operating systems of these devices vary with the Google Android ...
  • The search tool in social media and its use on advertising and marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimaki, Ioanna-Alexandra; Karanikola, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    The aim of this thesis is to host and analyze the presence of the search function on Social Media and its use in advertising and Marketing. In order to conduct a proper and representative analysis, the work is divided into ...
  • Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Konstantinou, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-11-2011
  • The evolution of e-shops through years

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κωνσταντίνου, Χριστιάνα; Konstantinou, Christiana
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-05-18
    During the last decade, the internet, apart from being game an offending in formation and communicating, has involved into a very important tool for businesses. Specifically, business shareable to advertise and sell their ...
  • The historical evolution and the using of the poster in advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Markou, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 21-01-2014
    The poster in their older form they were drawn in the hand by painters as the publicity in the course they were improved continuously because what they had undertaken professional commercial artists. Last year her development ...
  • The use of music and colour in web pages and their impact to visitors

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karveli, Nikolitsa; Tsakiraki, Foteini
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 07-09-2015
    Nowadays, people make wide use of the internet for several reasons: for finding information, for advertising, for selling and buying goods, for social networking etc. So, the preferences of users are continuously investigated ...
  • The use of social networks in television media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Filippou, Evangelia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 29-10-2015
    The fast changing pace of todays communities regarding communication and information release are becoming an essential need for adjustment and flexibility. In this way the television media having considered reliable, timely, ...
  • The use of social media as a business promotional tool for and their application for Department of Business Administration of Agios Nikolaos.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Giannakou, Aikaterini; Pougka, Konstantina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2017-10-16
    This study dealt with the issue of the use of social media as a promotional tool for businesses and their implementation by the Agios Nikolaos Business Administration Department. The study was completed through seven ...
  • The use of media in promoting the business development and promotional video / animation to promote the department of business administration.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zannikos, Stavros; Maragkos, Antonios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 29-10-2015
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of 2-D animations ...
  • Electronic commerce via mobile telephones, study for the safety of transactions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sochoraki, Eleftheria Vasilaki Rafailia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 26-10-2009
  • Customer satisfaction and methods to increase the customer base: The case of pharmacies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papaioannou, Athanasios; Papageorgiou, Adamantios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 23-09-2015
    Consumers experience the the influence of a number of characteristics and factors when they visit pharmacies in order to buy pharmaceutical products. The analysis and determination of these characteristics leads to the ...
  • Study of 3-D technologies on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aloupogiannis, Kostantinos
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 08-09-2015
    The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ...
  • Study of recommender system and mobile-app development with suggested destinations based on gps data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kourtidou, Ioanna Christina; Konstantinomanolakis, Stavros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2022-05-26
    It is commonly accepted that the Recommender System, in those modern times that we live in, are important for our daily lives. We can trust the opinion of multiple users very easily, to get a few decisions. The system ...