Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "advertising"

Now showing items 41-60 of 69

  • Marketing in Greek discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Papadopoulou, Dimitra; Chrysidis, Alexandros
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 29-02-2008

  • Study for the utilization of social media by companies as an effective advertising tool.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskalaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-14
    The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ...

  • Study of advertising via mobile utilizing social networking platforms.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sourtzinou, Stefania-Dionysia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-20
    The main purpose of this paper, is about the collection, presentation and data analysis bounded under the study of advertisements via mobile utilizing social networking platforms. This paper, in order to be considered ...

  • Study and analysis of marketing strategies utilizing the Instagram.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tozios, Stylianos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-15
    Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ...

  • Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasarmidakis, Alex
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ...

  • Study of online printed advertising design using new technologies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aroutinova, Evgenia; Lazaraki, Ioanna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-11-21
    Logo is a special emblem of a business or an organization that can announces its presence , its label or its products that offers. The right design is aimed the direct visual perception an easy imprinting to the memory ...

  • Study for performance of marketing techniques through application of smart mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouka, Lores
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-21
    The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ...

  • Studying social networking in modern advertisement.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aliagas, Christos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-19
    The purpose of this study is the discovery and presentation of the relationship between advertising and social media. The ever-increasing use of the Internet for online shopping has changed the landscape of the international ...

  • Study about using flash games for advertising purposes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karabela, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ...

  • New methods of technology and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mangana, Niki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 12-09-2014
    The purpose of this dissertation is to examine the relationship between new Information Technology (I.T.) methods and advertisement. In the first chapter, we will give a definition of the term "advertisement", presenting ...

  • Leisure time and motivation in the use of advertising and promotion in fitness and leisure centers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papanastasiou, Polikseni
    Thesis advisor: Katsagkolis, Athanasios
    Publication Date: 02-06-2011

  • Organization and operation of a small enterprise

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stamatelos, Georgios
    Thesis advisor: Nionakis, Eleftherios
    Publication Date: 04-06-2009

  • Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapetanaki, Evanthia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-07-25
    Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Voskakis, George
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ...

  • The promotion of Greek artists’ in music discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Fergadakis, Tilemachos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 10-07-2008

  • How advertising affects Cypriot consumers in period of economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kirisavva, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 19-04-2013
    In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ...

  • Role and objectives of advertising banking products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Skopelitou, Georgia
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 02-12-2010

  • Role, objectives and means of advertising products and banking services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydi, Chrysoula
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 11-06-2009

  • A comparison between Greek and international marketing in music record companies.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Ediaroglou, Christos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 08-07-2003