ΤΕΙ Κρήτης / Tei of Crete: Recent submissions
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Copywriter of advertising: The importance of words and advertising copy, slogans and titles by advertising in Greece and television and radio copy.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-12-2008The aim of the research which was conducted was to understand how important is copywriting in the advertising business, the role of the copywriter, the aim of the copywriter when writing a copy text and when creating a ... -
Promotion and consumer behavior. Case Study, Toyota Auris.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 01-12-2008 -
Historical development of management and prospects in the modern environment. The development of management science in the field of health services: The case of hospital Serres.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 02-12-2008 -
Study, planning and development of dynamic interactive, applications for a web portal.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 02-12-2008 -
Tourism advertising and promotion of Greece to foreign countries.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 02-12-2008 -
Modern and traditional techniques of marketing on politics.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-09-2015Marketing is one of the most important and necessary tools nowadays, from which an organization can have profit. We will observe in time has evolved sufficiently all over the world, but in different rhythm in each country ... -
Research on the modern techniques of the web and their utilization by businesses.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ... -
Comparative analysis of the communication strategy on tourism in Greece and Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-10-2015The purpose of this study is to compare and critically evaluate the formal communication strategies wich the national tourist organizations of Greece and Cyprus have announced and implement. The data, which analyzed and ... -
The use of social media marketing by small enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 11-09-2015Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ... -
Strategies and techniques of corporate social responsibility in period of economic crisis.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015The purpose of this diploma thesis is to study whether the economic crisis has affected corporate social responsibility. Firstly the term discussed "economic crisis" and made an extensive reference to the financial crisis ... -
The use of social networks in television media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 29-10-2015The fast changing pace of todays communities regarding communication and information release are becoming an essential need for adjustment and flexibility. In this way the television media having considered reliable, timely, ... -
The role of social network on optimization of electronic marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-05-2015The work developed in two parts. The first part presents the literature survey on the social networks and marketing strategies that can be implemented with the use of these. The song is composed in the 1st and 2nd chapter. ... -
The effect of social media in public relations.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-10-2015In this diploma thesis on “The effect of social media in public relations”, attempted an in-depth analysis of two basic terms, “social networks” and “public relations”. Also, we made a detailed description of the way that ... -
Perspectives of alternative forms of tourism development in a tranditional mass tourism destination. The case of Rhodes.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The aim of the thesis is to analyse the special and alternative forms of tourism that have already been developed in the island of Rhodes as well as those that could be developed according to the particular natural ... -
Study of Drop Shipping technique in E-Commerce.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The global economic crisis and reduction of internal consumption have given impetus to look for new customers outside the national borders of a company and to the adoption of new business solutions (Ministry of Development ... -
Design quality system ISO 9001 in hotel service companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-01-2016The last two years, Greek tourism seems to exceed the crisis and starting to become more competitive. The trends of international tourism demand beyond sensitivity to prices, with the price offered services, search of new ... -
The marketing of Greek rural traditional products: The case of the bee and its products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-09-2015The apiculture is a potential for rural industry with significant contribution to rural economy. The recognition of multilevel contribution has led to the need for further development and promotion of apiculture products ... -
Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ... -
E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ... -
Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ...