ΤΕΙ Κρήτης / Tei of Crete: Recent submissions
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Investigation of consumer behavior in an economic downturn : The case of Greek economy.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-09-2015In the present work we will seek to describe with clarity how behaves the consumer in periods of crisis. Central pylon of our study will be the appointment of behavior of consumer in Greece. In Greece of memoranda and ... -
Religious tourism as a driver for local development. Case Study: Meteora - Kalambaka.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015Tourism is one of the main leisure activities of people, and in recent decades appears as a multifaceted phenomenon with social, economic, environmental, and further dimensions. Especially for Greece amid the current crisis, ... -
Promoting new agricultural products produced in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-11-2015The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ... -
Smart TVs and the development of application for them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015There have been notable and important steps as far as the evolution of television is conserved. It has become more sophisticated, easier and “smarter” by the new technological data. The adoption of this new technology on ... -
Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ... -
The development, use and business strategy planning of the Social Media Monitoring technique.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 04-11-2015Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ... -
Customer satisfaction and methods to increase the customer base: The case of pharmacies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 23-09-2015Consumers experience the the influence of a number of characteristics and factors when they visit pharmacies in order to buy pharmaceutical products. The analysis and determination of these characteristics leads to the ... -
Study for the online promotion and sale of agricultural products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 04-11-2015The assignment is completed in three lessons. The first represents an introductory lesson, the second is referred to the types and components of the e-commerce and to the existed situation in Greece, while the third lesson ... -
The features of theme builders for the popular content management system wordrpess. Comparison of possibilities and their exemplary application of use in developing a completed website.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015Many of the websites have been made are based on Content Management Systems (CMS) that allow the user to manage easily web content such as text, images, tables etc. Content Management Systems can be divided into two main ... -
Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-10-2015To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ... -
Evaluation study of social networks and internet marketing in business.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-12-2015The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ... -
The use of promotion apps in mobile marketing. Promotion application for IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ... -
The Greek coasting and its importance for tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015In this dissertation I will refer the importance of the Greek coastal tourism, as it is defined by the title ("The Greek domestic market and the Importance of Tourism"). In the first chapter, I present the characteristics ... -
Marketing and how it impacts on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 06-11-2015With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ... -
The contribution of the hotel units in tourism destination’s branding. The case of Limassol.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 29-10-2015This project explores the specific role that the hotel units could play at the creation of a strong brand name of destination (branding), by choosing as a study area the city of Limassol in Cyprus. It is suggested that the ... -
The development of e-marketing in greece through the public relations and media social networking.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015Object of study of this thesis is the analysis of three concepts: e-marketing, public relations and social media. In the next three chapters that follow will detail study these concepts and that is involved in each and ... -
Tourism development through major foreign investments. Case study "ITANOS GAIA"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-10-2015The aim of this thesis is to perform a review in the model of exogenous tourism development, focusing as a case study in the big tourist investment "Itanos Gaia," at the Cavo Sidero region of Sitia. To achieve this aim, a ... -
Gastronomy as an element of competitiveness of Greek hotels. Case study: "Greek Breakfast".
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-02-2016The gastronomy in previous decades had seen as an element that can attract tourists, but now a days it has become perceived as the peak tourist experience. It can "pull" and create "loyal" visitors, so the gastronomy has ... -
Interactive advertising creation and the study of the effect of the psychology of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-10-2015The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ... -
Ways and methods to promote electronic cigarrete in Greece on a crisis period.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The subject treated in the forthcoming dissertation is: Finding ways and methods to develop a new product in the Greek market, as the electronic cigarette in times of crisis. To achieve our purpose we will research and ...