Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Καπανταϊδάκης, Ιωάννης"
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The synergy economy in Greece, case study: Airbnb.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-16In the present work, the model of cooperative economy and consumption is examined in order to clarify individual issues related to its function, structures, prospects, benefits and disadvantages. The research specializes ... -
The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ... -
Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ... -
The use of online gaming development tools, a comparative capability study and an exemplary application for the use of integrated online gaming.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-21One of the most basic applications of computer use, from the first stage of their development to the present day, is the entertainment of users through the engagement of video games. Especially in recent years, both with ... -
The use of social media marketing by small enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 11-09-2015Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ... -
The use of social media marketing in the promotion of Greek products and food.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ... -
Social media marketing in field of flares and fireworks.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02In this thesis we will study and analyze the effect of social networks in a particular specialized field of trade, that of pyrotechnics - flares and firecrackers. Next, we will define the definition of social media marketing ... -
The use of e-marketing by tour operators.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-01-22The purpose of this dissertation is to highlight the use of e-marketing by tourism businesses. In the first chapter there is a conceptual approach of tourism, its basic forms are mentioned and the contribution of tourism ... -
The use of promotion apps in mobile marketing. Promotion application for IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ... -
The use of social media apps in marketing. Developing a facebook app for Lux.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ... -
The use of social media from multinational companies. The case of IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-04-17This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ... -
Electronic transactions and safety: the case of consumers in city of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02A frequently cited reason for consumers who do not buy from the Internet is the lack of confidence. Lack of physical evidence and interaction in the online environment makes it more difficult to establish trust with ... -
Online toy’s store. Design-development-promotion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-02-14This dissertation presents the operation and the development of an electronic toy store, describing parallel and broader concept of e-commerce. The pros and cons of this area are outlined, as well as the benefits that occur ... -
Building an on-line booking platform using a Content Management System (CMS).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2018-02-08The main aim of this diploma thesis is the building of a website for a online booking (hotel) agency by using the Content Management System Special emphasis has been given to the website building so as the navigation should ... -
The features of theme builders for the popular content management system wordrpess. Comparison of possibilities and their exemplary application of use in developing a completed website.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015Many of the websites have been made are based on Content Management Systems (CMS) that allow the user to manage easily web content such as text, images, tables etc. Content Management Systems can be divided into two main ... -
Location-based services in mobile devices and features offered in social media marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-11-2014The subject of this thesis refers to the Geographic Services Specification (Location-based services) to mobile devices and the possibilities they offer to Social Media Marketing. Originally objective of thesis is the ... -
Promotion of products-services through deal sites. Implementing indicative deal sites using the Word Press platform.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The rapid development of technology in recent years has resulted in the development of the Internet, which consists of thousands of smaller computer networks that are connected to each other. The prevalence of the Internet ... -
Modern internet tools and techniques for customer support using chat and messages.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-29The purpose of this diploma thesis is to analyze the main customer support tools in the modern business environment, their advantages and disadvantages. Main methodology is the bibliographic review and the use of case study ... -
Comparative study of game development tools for mobile devices (Mobile Games). Presentation possibilities and exemplary application of use in the construction of a mobile game.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02The following paper refers to the tools with which develops and designs a game on mobile. It should be noted is the fact that it reported the evolution of mobile from the beginning up to now and the games on the mobile, ... -
Comparative study of the major modern representatives of Content Management Systems (Content management systems - CMS)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-05-18In our days, web technology is developing, changing and improving rapidly. Likewise, more and more website building methods come up, using better techniques. This way the owner of a website is able to choose the most ...