Now showing items 61-80 of 178

  • Complete marketing plan for an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Angonas, Georgios
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 17-01-2012
  • Policy of marketing in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koutroumpaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 12-09-2014
    This thesis studies the tourism product and its path to the distribution channels of the tourism market. It also lists the various policies of its promotion. Advertising and public relations, which are found to be the ...
  • The importance of customer retention for the sustainable development of an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tselios, Vasileios
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 14-10-2014
    This paper aims to export results through the collection and analysis of market data. These data come from active businesses on the island of Rhodes, and help analyze the ways in which modern businesses are trying to make ...
  • The importance of marketing in tourism management.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Protogerakis, Georgios
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 05-08-2013
    This project is about the importance of marketing in tourism management. In the first part of the project, tourism in general is analyzed. Also tourism in Greece, and finally some facts are specified about tourism today. ...
  • Research of social media in business : case study of Aquila hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dervisi, Armper-Panayiotis; Sifakis, Emmanouil
    Thesis advisor: Apladas, Georgios
    Publication Date: 11-01-2016
    This particular thesis was primarily created to investigate how the social networks contribute to marketing, to business exposure, as well as to promoting certain products. It analyzes relevent concepts, such as social ...
  • The attitude of consumers in Santorini towards online advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vavouris, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-11-01
    The biggest product or service in the world will not save money if consumers do not know it exists, so the ads are so important. An advertisement is an audio or visual form of marketing communication that uses an openly ...
  • The attitude of young people aged 15-24 years across advertisements and advertising media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Alatzas, Nikolaos
    Thesis advisor: Dimou, Eirini
    Publication Date: 24-06-2015
    This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ...
  • Strategy marketing of international magazines in Greece and their adaptation rate in the local market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantazopoulou, Ioulia-Maria; Pantazopoulos, Nikolaos
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    Major purpose of particular dissertation, it is actually to record and analyze the various marketing methods and techniques used by Managers of International Magazines in Greek local market. More specifically, inside this ...
  • The strategy company Apple followed to the top.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kalogiannakis-Karalis, Stylianos; Komninos, Panagiotis-Michail
    Thesis advisor: Garefalakis, Alexandros
    Publication Date: 2019-09-26
    In our thesis with the help of blueprints, indexes and events we describe the path that the hugely successful electronics company APPLE has achieved to reach the top of its preference and subsequently to the consumer's ...
  • The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutrelakos, Nikolaos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 21-10-2012
    The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ...
  • Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kalloniatou, Rafailia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ...
  • The use of social media marketing by small enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chlampea, Stephania–Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 11-09-2015
    Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ...
  • The use of social media marketing in the promotion of Greek products and food.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Elsaouach, Ntaiana; Kotsis, Chrysovalantis-Konstantinos; Stylianidi, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ...
  • Social media marketing in field of flares and fireworks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntantoudi, Aikaterini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-02
    In this thesis we will study and analyze the effect of social networks in a particular specialized field of trade, that of pyrotechnics - flares and firecrackers. Next, we will define the definition of social media marketing ...
  • The use of internet in enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Diamantakis, Pavlos
    Thesis advisor: Foukaraki, Georgia
    Publication Date: 21-06-2011
  • The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskolias, Ioannis; Androulakis, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ...
  • The use of social media apps in marketing. Developing a facebook app for Lux.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Krani, Sofia; Tsouris, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ...
  • The use of social media from multinational companies. The case of IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kroustalaki, Stella; Metaxaki, Charikleia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-04-17
    This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ...
  • The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulakou, Eleni; Toursounidou, Maria
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 28-02-2012
    Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ...
  • Web promotion of the food industry in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadimitriou, Eleftheria
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 2018-07-19
    The current thesis researches and analyzes how the Food Industry in Greece, uses the new technologies of online multimedia, with which can now target more efficiently its selected target group, than with traditional media. ...