Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μέσα κοινωνικής δικτύωσης"
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Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ... -
The impact of new technologies on the behavior of Greek tourists
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The current thesis refers to Greek tourists in connection with new communication technologies. Over the last few years the internet has impressively changed everyday life. Therefore, the main purpose of this thesis is to ... -
The use of social media from Higher Education Institutions in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ... -
Social media marketing in the cosmetics market.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-09In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ... -
Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ... -
Social media marketing. The exploitation of social networks and gadgets in the context of marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ... -
Development of the social network of students of the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24Man is a social being. From his appearance, he joined in groups with common interests and goals. He is constantly seeking to joining - recognition by groups - friends. The first means, cultivated the sociability of a ... -
The effect of social media in tourists' behavour.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ... -
The exploitation of social media within the fashion marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-21Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ... -
The impact of advertisements on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-20Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ... -
The effect of social networks on consumer behavior.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2017-07-05The study of consumer behavior is a major scientific field of study in Marketing Science. The main objective is to investigate the ways in which the consumer takes his purchasing decisions and the factors that affect the ... -
The influence of social media in the progress of consumers purchase decision.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-08Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ... -
The contribution of social networks to the promotion of tourist destinations
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-30This senior thesis examines the degree of contribution of social networks to the promotion of tourist choices. To achieve the ultimate goal, the present work consists of six chapters. The first chapter presents the basic ... -
The adoption of digital marketing from the greek companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-21From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ... -
The use of social media marketing in the promotion of Greek products and food.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ... -
Social media marketing in field of flares and fireworks.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02In this thesis we will study and analyze the effect of social networks in a particular specialized field of trade, that of pyrotechnics - flares and firecrackers. Next, we will define the definition of social media marketing ... -
The use of social media apps in marketing. Developing a facebook app for Lux.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ... -
The use of social networks and new technologies in travel agencies: influence and consequences.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2019-05-08This diploma thesis deals with the influence and the impact of the use of new technologies and social networks on travel agencies. Separation has been made in seven sub-chapters. Firstly, an extensive analysis of the travel ... -
The use of social media as a business promotional tool for and their application for Department of Business Administration of Agios Nikolaos.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2017-10-16This study dealt with the issue of the use of social media as a promotional tool for businesses and their implementation by the Agios Nikolaos Business Administration Department. The study was completed through seven ... -
The use of social media from multinational companies. The case of IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-04-17This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ...