Now showing items 1-20 of 61

  • The way consumers of Heraklion respond to online shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plytsi, Maria; Samara, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-03-15
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...
  • Exploiting new technologies in the field of agricultural and food products in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papamatthaiaki, Anita
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 06-07-2012
  • Imprinting economic climate in Heraklion Prefecture.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Markoglou, Dionysia; Chatzaki, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 15-12-2014
    The aim of this thesis is to investigate how consumers in Heraklion (Crete, Greece) face the current economic crisis and what they expect for the future. The first section of the thesis gives the theoretical background, ...
  • Imprinting economic conditions in the prefecture of Attiki

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gkalogiannis- Koutsogiannis, Michalis; Kotsakos, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2016-06-16
    The aim of this research project is to investigate the consumer preferences/trends for wine products in the prefectures of Chania and Heraklion on the island of Crete. The aim of the research was fulfilled through primary ...
  • Emblazonment of the economical climate in the Perfecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Choriti, Vasiliki; Goudi, Kelly
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    This project will examine the effect of the economic crisis that affects all of Greece and specifically the county of Heraklion, Crete. Firstly it will state the history of all the bankruptcies that took place in the country ...
  • Satisfaction rating of workers of Pancretan Bank.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Prasanaki, Erasmia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 26-06-2015
    The purpose of this thesis is to measure the job satisfaction of Pancretan Bank employees in the central store in Heraklion Crete. The study, based on the various factors, found that influence positively or negatively, the ...
  • Online advertising: the viewpoint of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikiforou, Stavroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 23-12-2013
    Today more and more companies have included online advertising to their existing activities. This is a useful, effective and also contemporary tool for the display and the promotion of products / services, which can generate ...
  • The effectiveness of online advertising: the case of consumers in Piraeus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Braimi, Athina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    This work analyzes the history of online advertising resulting in consumer attitudes in the municipality of Piraeus. Originally attempt a brief description of the history of the internet and identify the advantages and ...
  • Internet advertising: consumer attitude in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kapetanaki, Amalia; Maniorou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    Internet advertising is a relatively new and interesting form of advertising and promotion, which is continuously gaining ground among advertisers. But what’s the protection of consumers about the Internet Advertising? ...
  • Promotion possibilities of Cretan traditional products through internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 01-11-2012
    This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...
  • Market research for taxi services in Heraklion: the opinion of consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tampakakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-07-12
    This project is a market research that examines the opinion of the consumers about the quality of the taxi transportation services in Heraklion Crete Greece. With the help of the questionnaires that contained structured ...
  • Consumer behavior research for wine products in Prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Banasaki, Georgia; Livanou, Ismini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 02-02-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Heraklion, Crete. The first section of the thesis gives the theoretical back ground, while the second section presents the ...
  • Research of consumer behavior in winery products in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dridaki, Georgia; Dridaki, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    The global and domestic market of standard wine is considered highly competitive and complex. Consumer preferences are influenced by many factors and this complicates the formulation of strategies and regular promotion of ...
  • Business plan for the development of an aloternative tourism enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nystazos, Michalis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-05-2011
    The current thesis is a small business plan for the creation and the development of an alternative tourism company, which is located in the island of Kos (Greece). This company will offer one-day cruise (excursions) services, ...
  • Entrepreneurship and innovation: the opinion of enterprises in Heraklion

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Xanthoudakis, Grigoris; Georgiakakis, Thanasis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-07-2015
    The subject of the thesis is the opinion business Heraklion entrepreneurship and innovation. Aim of this study is to investigate the extent to which enterprises are informed by local-state issues in entrepreneurship and ...
  • Market research and consumer behavior for the products of "Tamiolakis Bros SA"

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimidi, Dionysia; Rossidou, Evgenia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-12-2011
    The Greek market of wine is considered competitive enough. This thesis aims: a) to investigate the current situation in global, Greek and Cretan wine markets and b) to exam the attitude and the preferences of the Cretan ...
  • Corporate social responsibility and greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pavlidou, Martha
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-05-2011
  • The opinion of the public about the TEI of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsimplakaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-02-07
    The present subject of this thesis aims to indicate the public opinion, which has been formed about the TEI of Crete and how students choose or declare faculties and study cities. Initially, the thesis includes the theoretical ...
  • The market of photovoltaic power systems for houses in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mamoulidou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 12-06-2012
    In recent years the energy crisis, the sharp increase in prices of oil and gas, lack of energy efficiency in our country and the technological development of alternative energy sources (solar, wind, etc.) and reflection ...
  • Consumer behavior and preferences online purchases in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Patramani, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 24-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...