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Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Rempapi, Margarita
Thesis advisor: Perakakis, Emmanouil
Publication Date: 2021-09-15

This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...