Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "διαδικτυακή διαφήμιση"
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Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-09-15This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ... -
Description and analysis of online advertising issues through sponsored search, advertisement texts and online campaigns (Google Analytics, AdWords, Ad Planner, CTR, CPM).
Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
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Publication Date: 2020-11-12While traditional advertising is used by many companies to drive customers to their websites, nowadays many businesses are trying online advertising (internet advertising) on similar websites, search engines and online ... -
Comparative study for the attitude of consumers towards online advertising.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-06-15The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...