Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "εταιρείες ενοικιάσεων αυτοκινήτων"
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Social media as a car rental companies marketing tool in the prefecture of Heraklion.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Thesis advisor:
Publication Date: 2021-02-01Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ...