Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "προώθηση"
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Adoption of technologies and practices from greek e-shops.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2021-11-19This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the ... -
The promotion of tourist accommodations on the internet (social media).
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-12-07The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ... -
Organizing and operation of a bar. Case study "Promoting local products through the bar".
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-06-16Globalization has greatly affected the global market. Greece has not been left unaffected as there has been a sharp increase in imports, a decline in exports and a decline in the manufacturing industry. In recent years ... -
Multimedia promotion of tourist destinations and development promotional video for Agios Nikolaos.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-02-03This thesis was created for the purpose of multimedia promotion of tourist destinations and the creation of an advertising video for Agios Nikolaos of Crete. First we will talk about the concept of e-tourism, about tourism ... -
E-sports, their rise and the chances that are given in marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...