Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "green marketing"

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  • Corporate social responsibility and green marketing within TITAN S.A.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sklavounaki, Eleni
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2022-12-19
    As part of this study we examine the concept of Green Marketing, and it would be appropriate to combine this concept with the concept of corporate social responsibility as companies need to implement CSR structures to move ...