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  • Consumer attitudes in crisis conditionsQ the impact of the health crisis.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkreta, Tsano
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-09-27
    This work provides a comprehensive overview of the impact of the COVIS-19 pandemic on consumer behavior and attitudes. In addition, it emphasizes the role of communication, awareness and innovation in customer interaction, ...