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  • Marketing strategies and their application in hotel businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Mavroeidi, Angeliki Athanasia; Baklori, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-03-23
    This thesis studied and analysed the issue of marketing strategies, focusing on their application in hotel businesses and referring to the modern challenges due to the crisis from the Covid-19 pandemic effects. In this ...