Browsing Μεταπτυχιακές εργασίες / Master Theses by Author "Oikonomou, Anastasios"
H.M.U., MSc in MBA for Engineers
Authors: Oikonomou, Anastasios
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2022-10-21Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...