Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"
Now showing items 21-26 of 26
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E-sports, their rise and the chances that are given in marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ... -
The social media, in combination with internet marketing and it’s impact on both the average user and the company.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-03-30This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ... -
Consumer grouping techniques in marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-11-23This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ... -
Digital marketing and its uses in the daily life of local businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-03-30In this day and age, every business has different needs and requirements. Every business aims at specific ways of promotion keeping in mind many factors such as the nature of the business, the goals it wants to achieve, ... -
Social media marketing and its influence on small and medium enterprises.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-04-07The modern time is a situation of obstacles and opportunities for businesses in general. In particular, small and medium-sized enterprises are facing unprecedented changes in technology, as they are required to keep up ... -
Cruise tourism. The case study of Herakleio, trends and developments in marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-09-24During recent years, a significant increase has been noted in cruise ship and – by extension – cruise tourist arrivals, which means that a gradually increasing number of tourists are visiting Greece. The purpose of this ...