Πλοήγηση Πτυχιακές εργασίες / Bachelor Theses ανά Επιβλέποντα καθηγητή "Markaki, Smaragda"
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The power of psychology to consumers.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Επιβλέπων καθηγητής:
Ημερομηνία δημοσίευσης: 2023-10-25This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...