Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Γεωργαντέλη, Αικατερίνη"
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Innovation in the media market.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors: Georganteli, Aikaterini
Thesis advisor: Katharakis, Michail
Publication Date: 2021-02-04The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ...
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