Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "καταναλωτική συμπεριφορά"

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  • Omnichannel marketing in retail.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Spyridakis, Dimitrios
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2021-11-24
    This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...

  • Consumer’s trends and attitudes during COVID-19 pandemic.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Katsiadrami, Konstantina
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-01-18
    The measures to avoid the transmission of the Covid-19 pandemic have radically changed the habits of consumers and the operation of many businesses. Thus, gradually, even the simplest everyday purchases began to be made ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...