Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Katharakis, Michail"

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  • The use of innovative strategic administration tools in local small and medium enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Tsichlaki, Eirini-Chrysovalanti; Chastas, Ioannis
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-06-18
    In today's highly volatile business environment with high levels of uncertainty, the survival and growth of technology-based small and medium-sized enterprises (SMEs) has become an inevitable challenge for their managers. ...

  • Innovation in the media market.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Georganteli, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-02-04
    The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ...