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  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...