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  • Innovation in the media market.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Georganteli, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-02-04
    The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ...