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  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...