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  • The impact of influencer marketing on sales.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sarri, Klitemnistra
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...