Now showing items 1-1 of 1

  • Influencer marketing and viral marketing. Case studies.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Toumpakaris, Apostolos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-10-18
    Developing and executing a marketing strategy is central to all types of businesses. Everyone is trying to find ways that they will use to be able to cope and stand out from their competitors. With the development of the ...