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  • Digital transformation and marketing practices in the Greek public administration.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papazachari, Angeliki – Ioli; Frrokou, Klevisa
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-25
    This diploma thesis aims to explore the application of electronic marketing in the Greek public administration. Citizens' expectations of public services changed radically after the covid 19 pandemic and the digital ...