Browsing by Keywords "μάρκετινγκ"

Now showing items 101-120 of 208

  • Cretan diet and gastronomy as a marketing tool in the Greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lilimpakis, Stylianos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 12-03-2015
    The purpose of this assignment is to show the emergence of the Cretan diet and gastronomy which haw as a result been incorporated into the marketing of Cretan tourism. For the boost in the competitiveness of the Greek ...

  • Communication and how it begomes more effective.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mpoumaki, Maria; Panagiotaki, Elisavet
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 14-04-2010

  • Marketing - Banking mix.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vasiliadi, Katerina; Michelinakis, Eftychios
    Thesis advisor: Sifakis, Ioannis
    Publication Date: 11-02-2009

  • Event marketing: The case of international scientific conference.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Boumakkou, Magdalini; Pyliari, Sofia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-05-15
    In this research paper are defined, analyzed and presented the methods used for the organization of events and more specifically the organization of scientific conferences of an international character. Inside the paper ...

  • Marketing and consumer behavior in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kefala, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 27-11-2013

  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...

  • Mass e-mail marketing.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Bompetsis, Georgios
    Thesis advisor: Vidakis, Nikolaos
    Publication Date: 2017-12-04
    The aim of the degree was the study of electronic mail marketing methods and the implementation of web applications for its correct use. The application makes use of new technologies, methodologies and tactical of ...

  • Marketing in small and medium enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karvounakis, Georgios; Kokolakis, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 26-11-2014
    The necessity of marketing a key role not only in large companies, but also small businesses and this is due to their efforts to become viable and competitive. This need, which aims efficient organization and management ...

  • Marketing in accounting firms: quality of services and customer retention.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Giagkos, Dimitrios; Grigoriadis, Alexandros; Karniaouras, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 02-11-2015
    Introduction: In the conduction of this specific work and research, a general reference with central issue to the marketing services in our country and particularly in enterprises that offer accounting services is accomplished. ...

  • Marketing in Greek discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Papadopoulou, Dimitra; Chrysidis, Alexandros
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 29-02-2008

  • Relations marketing and customer relation as alternative forms of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kazakou, Malamatenia
    Publication Date: 09-05-2008

  • Marketing tourism enterprises with a focus on the hotel enterprises

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Karagiannaki, Eleni; Kefaloniti, Christina- Pantelia; Poutoridis, Christos
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-05-23
    The paper initially reports about tourism in our country. Then stated in the hotel sector and specifically refers to the evolution of the industry, its basic characteristics, different activities, problems, trends and ...

  • Destination marketing. Case study: Incredible Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fragkiadaki, Maria-Rafaela
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-03
    The democratization of holidays has rendered tourism a good, accessible to all social groups. Since then, tourism has grown rapidly in recent years, transforming into one of the most dynamic and competitive sectors of the ...

  • Massive food production. The nature and the role of pre-prepared food in food service enterprises and promotion strategies (marketing plan).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kogaki, Eleni
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 29-02-2012

  • Methods of displaying and using innovative advertisements on online store websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Manidaki, Emmanouela; Chatziilia, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-03-27
    The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ...

  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...

  • Startup business promotion methods.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Giamalis, Alexandros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-10-23
    Examining and documenting the progress of startup businesses and their environment in Greece is of significant importance as a research area for policy makers, academics and entrepreneurs. Numerous studies have been conducted ...

  • Social media to create strong relationships with consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κritikou, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-24
    Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ...

  • Social media and tourism: The Facebook as a marketing tool of the european airline companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydi, Angeliki; Karydi, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 27-11-2013
    Social media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks. In recent years companies create pages to communicate with ...

  • Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...