Browsing by Keywords "advertising"
Now showing items 21-40 of 81
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The use of humor in marketing and research on how it affects consumer behavior.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-11Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ... -
The effectiveness of advertising by the phone on the internet market and fixed telephony.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 29-01-2013 -
Women as a tool for advertising agencies in Greece. How female consumers are influenced.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 04-05-2010 -
Advertising on e-commerce.
T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
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Publication Date: 29-02-2008 -
Advertising in television and radio: from theory to action.
T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
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Publication Date: 10-12-2010 -
Advertising as a means of awakening for the issue of AIDS.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-12-2009The present study is dealing with the way advertisement can become effective at enhancing the awareness over the extremely important issue of the HIV virus. As a case study, over which this research was based, the successful ... -
Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011 -
The evolution of advertising on greek TV
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 2016-06-23By the acceptation of “advertising”, we mean the process of the consumers’ notification and influence over a purchasable product or service. More commonly, “advertising” means to ‘draw attention to something’, ‘to notify ... -
The effect of advertising on alcohol use, involved students of TEI of Heraklion.
T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
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Publication Date: 15-05-2015The present study examines the role of advertising as a factor involved in alcohol use. More specifically, it describes the way and the extent to which the role of advertising affects consumption. The research involved 400 ... -
Publicity's impact on children's behavior as consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ... -
The impact of advertisements on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-20Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ... -
Consumer protection in trade.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 27-06-2013 -
The attitude of young people aged 15-24 years across advertisements and advertising media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 24-06-2015This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ... -
The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ... -
Tv advertisement and the effects of the transition to the internet.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-03-30The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ... -
The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ... -
The use of media in promoting the business development and promotional video / animation to promote the department of business administration.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 29-10-2015In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of 2-D animations ... -
The use of humor and jingles in advertising. Strategic followed by advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-07-2011 -
Electronic services and applications in tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-12-2009 -
Web promotion of the food industry in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-19The current thesis researches and analyzes how the Food Industry in Greece, uses the new technologies of online multimedia, with which can now target more efficiently its selected target group, than with traditional media. ...