Browsing ΤΕΙ Κρήτης / Tei of Crete by Advisor "Mastorakis, Georgios"
Now showing items 21-40 of 69
-
Social media to create strong relationships with consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2017-07-24Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ... -
Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 09-09-2015The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ... -
Study for the utilization of social media by companies as an effective advertising tool.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-10-14The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ... -
Evaluation study of social networks and internet marketing in business.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 15-12-2015The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ... -
Study for the online promotion and sale of agricultural products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 04-11-2015The assignment is completed in three lessons. The first represents an introductory lesson, the second is referred to the types and components of the e-commerce and to the existed situation in Greece, while the third lesson ... -
Study of interactive marketing in social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2017-11-09Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ... -
Study of advertising via mobile utilizing social networking platforms.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-10-20The main purpose of this paper, is about the collection, presentation and data analysis bounded under the study of advertisements via mobile utilizing social networking platforms. This paper, in order to be considered ... -
Next generation networks' study, based on cognitive radio techniques.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
Authors:
Thesis advisor:
Publication Date: 07-09-2010 -
Review of mobile marketing applications using mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2018-10-08The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ... -
Study and analysis of marketing strategies utilizing the Instagram.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-09-15Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ... -
Design and development of microeconomics models in order to use them in mechanisms of dynamic spectrum management in next generation networks.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
Authors:
Thesis advisor:
Publication Date: 14-04-2010 -
Cognitive radio systems for dynamic spectrum managing.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
Authors:
Thesis advisor:
Publication Date: 05-10-2010 -
Study for performance of marketing techniques through application of smart mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-12-21The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ... -
Study of effects of means of social networking in the children’s age.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-11-14In this research we will wander in the world of means of social networking. Through this tour we will see the small world of children through the means of social networking. We will mainly know the effects of in social ... -
Study of interactive marketing for electronics retail chains.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-09-19Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ... -
The study of social media networking for effective use in marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2017-03-02The development of Internet has greatly changed international commerce, since most of e-commerce is nowadays well developed and more and more consumers prefer the Internet for their purchases. Indeed, Internet enables ... -
Studying social networking in modern advertisement.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2016-12-19The purpose of this study is the discovery and presentation of the relationship between advertising and social media. The ever-increasing use of the Internet for online shopping has changed the landscape of the international ... -
Research on the modern techniques of the web and their utilization by businesses.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 08-09-2015In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ... -
Design and implementation of network-based standard DVB-H.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
Authors:
Thesis advisor:
Publication Date: 25-09-2012The objective of final work is the study in depth of the new models of digital television (DVB-T2, DVB-H), which offer the possibility of transmission of high definition television signal and also IP applications and ... -
Study, design, realization and evaluation of an asymmetric network for offering interactive services utilizing a terrestial digital video broadcasting platfoprm.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
Authors:
Thesis advisor:
Publication Date: 29-02-2008This B.Sc. Thesis report is focused on the use of a modern and standardized technology for the creation of a digital terrestrial television (DVB-T) platform providing multiple networking services. For this purpose a hybrid ...