ΤΕΙ Κρήτης / Tei of Crete: Recent submissions

Now showing items 2501-2520 of 9332

  • The search tool in social media and its use on advertising and marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimaki, Ioanna-Alexandra; Karanikola, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    The aim of this thesis is to host and analyze the presence of the search function on Social Media and its use in advertising and Marketing. In order to conduct a proper and representative analysis, the work is divided into ...

  • A comparative analysis of the application and implementation of event tourism management in two hotel in Limassol nd Nafplio.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kollia, Athanasia; Michail, Anna
    Thesis advisor: Antonaki, Maria
    Publication Date: 27-03-2012
    This paper addressed the issue of event tourism management in relation to tourism businesses of Nafplio and Cyprus. The work was completed in four chapters. More specifically, the first chapter focused on the events he ...

  • The green marketing in the greek clothing industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Drakou, Christina
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 28-02-2012
    In recent years there has been a significant increase in the environment. More and more consumers have turned in greener products, leading the companies to focus more on the “greening” their products and activities. The ...

  • Τhe role of corporate sponsorship in the biggest sporting event, the Olympics, from ancient times until today. Case study of the Olympic Games in Atlanta 1996.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papaefthimiou, Lampros
    Thesis advisor: Kokkinakis, Emmaouil
    Publication Date: 07-06-2012
    The sponsorship was one of the most important functions of the Athenian democracy, in which a wealthy citizen paid to prepare the chorus, for his participation in various religious events, and in dramatic performances or ...

  • Kea (Tzia), the island of weekend. Investigation of development perspectives for alternative tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Stefa, Mirto–Eirini
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 21-10-2012
    Kea (Tzia) is an island and belongs to Cyclades group and refrains from Attica just 19 miles. Because of near distance from Attica, Kea became soon a popular destination for the Attica’s residents at weekends, so the island ...

  • Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasarmidakis, Alex
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ...

  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...

  • Quality control and quality assurance systems in the primary sector.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasioulas, Christos
    Thesis advisor: Kokkinaki, Katerina
    Publication Date: 28-02-2012
    This thesis addressed the issue of quality control and quality assurance systems in the primary sector and is presented in six chapters. More specifically, in the first chapter, the conceptual features of quality are given, ...

  • The history and future of television advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Flokka, Christalla
    Thesis advisor: Panagiotakis, Costas
    Publication Date: 21-10-2012
    Advertisement is one of the most important factors regarding the development of the market nowadays. There is a great variety of means through which advertisements may be presented. In the framework of this study, the most ...

  • The use of quality assurance systems from Cretan Hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Petromanolaki, Stella; Rifouna, Foteini
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 10-03-2012
    This research covered the use of quality assurance systems that were implemented from the Cretan hotel sector and is divided in six chapters. Chapter one introduced the research that was carried out, while chapter two ...

  • The natural cosmetics market in Greece. The swot analysis of Korres company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karadimou, Eirini; Kouroupi, Konstantina
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 21-10-2012
    Nowadays, consumers tend to prefer a healthier lifestyle not only for themselves but for their families too. For this reason, they invest in products that are environmentally friendly, making sure that there are no chemical ...

  • Door to door B2C sales. Techniques, disadvantages and advantages. Real life case study of the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Giannaki, Charikleia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 22-10-2012
    The thesis involves techniques, disadvantages and advantages of B2C sales with the method of Door 2 Door. The survey aims at initially given in detail all the techniques for successful sales face to face marketing and list ...

  • Corporate social responsibility: Business ethics or a mean of purifications?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zafeiri, Maria
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 27-03-2012
    Corporate social responsibility refers to enterprises’ initiatives to integrate social and environmental concerns regarding their operations and contacts with company’s stakeholders. Corporate social responsibility does ...

  • The local cuisine as an element of tourism destination marketing. The case of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vavylousaki, Konstantina
    Thesis advisor: Trixas, Nikolaos
    Publication Date: 28-02-2012
    Local cuisine is part of the special identity and culture of a society, and therefore is increasingly used in the diversification and promotion of tourism destinations. As more people travel in order to seek new food ...

  • General rules costing advertisements (banners in flash) in relation to their size and their position on web pages, animation and effects with animation in flash.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimidis, Stavros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 28-01-2013
    This work is required to analyze the promotional communication as the Internet evolves and more specifically the use of multimedia (flash banners) in online advertising and costing their companies active sites on the ...

  • Customer satisfaction in recreational areas. Case study for the satisfaction of subscribers in gym.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papanikou, Genovefa-Despoina
    Thesis advisor: Katsagkolis, Athanasios
    Publication Date: 08-03-2012

  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...

  • Application systems ISO and HACCP quality hotel units in Le Meridien and Four Seasons.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christou, Andreas
    Thesis advisor: Tsimitakis, Emmanouil
    Publication Date: 22-05-2012
    The present study addressed the question of implementation of quality systems to ISO and HACCP hotels. In particular the Le Meridien and Four Seasons. The work was completed in six chapters. More specifically, the first ...

  • Marketing strategies and emplementetion in casino (online and regular).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alivizatou, Gesthimani; Kileris, Dimitris
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012
    The issue addressed in this paper refers to marketing strategies and their implementation in casinos. Initially, it is made a substantial effort,towards the reader, in order to understand the basic concepts around marketing ...

  • Υγειονομική υπηρεσία της Κύπρου και τρόποι βελτίωσης των παρεχόμενων υπηρεσιών.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kosta, Konstantina
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012