Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"

Now showing items 41-60 of 178

  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...

  • The use of humor in marketing and research on how it affects consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagios, Ioannis; Samouri, Iliana; Christaki, Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ...

  • Keeping customers in sustainable business development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Dimopoulou, Ioanna
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 07-10-2014
    The aim of this work was the need to improve the economic situation, which are the Greek enterprises thought customer retention. To this end, here are definitions, approaches, strategies and steps to achieve customer ...

  • Advertising on e-commerce.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Markogiannaki, Aikaterini
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 29-02-2008

  • Advertising in television and radio: from theory to action.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Tsali, Polyxeni
    Thesis advisor: Orfanos, Ioannis; Psycharaki, Ourania
    Publication Date: 10-12-2010

  • Advertising in tourism with special references to applying marketing services in the perfecture of Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koukaki, Despoina
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • The internationalization of Greek olive export companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Mavritsakis, Emmanouil
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2019-04-19
    The main object in this paper as it is written in the title is the export of olive oil. At first there is a reference to globalization and what are the positive as well as the negative ones. Then we analyze the reasons ...

  • Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Konstantinou, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-11-2011

  • The effect of e-auctions in marketing products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikolidakis, Charalampos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 31-03-2015
    The purpose of the following paper is to analyze e-auctions and the affect they have in product and service marketing. Firstly we will analyze the essence of e-commerce and its advantages and disadvantages. Following that ...

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...

  • The influence of advertising in psychology of young consumers aged 18-24.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiki, Sophia
    Thesis advisor: Pitarokoili, Stella
    Publication Date: 14-03-2012
    The present research concerns the role of media and the type of advertising in psychology of youth consumers from 18-24 years. Concretely, the research negotiate the influence that the media and advertising exercise on ...

  • The effect of the economic crisis in science of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Seliniotakis, Dimitris; Theodorou, Christos
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 21-01-2014
    This thesis was part of our graduation preparation work and was designed to approach as much as possible the influence of the economic crisis in the philosophy of Marketing. Initially, the investigation was limited to the ...

  • The effect of promotion in the customer behaviour in retail trail.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Rapanaki, Maria; Chalkiadaki, Argyro
    Thesis advisor: Kyrezis, Nikolaos
    Publication Date: 28-02-2008

  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...

  • The influence of senses in the consumer buying decision process.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zegkinoglou, Antonios; Ioannidis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-09
    In this thesis the existing models of consumer behavior and the correlation of marketing with the human senses are presented. The concept of multi-sensory marketing is based on the creation of strong links between the brand ...

  • Corporate social responsibility: From business ethics to social symbolism case study of Wind.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kouri, Anastasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 27-03-2012
    Τhe purpose of this dissertation is the conceptual and critical exploration of the notion of Corporate Social Responsibility (abbreviated CSR), as it’s considered a fundamental notion of contemporary marketing. According ...

  • The implementation of CRM (Custom Relationship Marketing ) in food enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katrinis, Dimitrios-Eleftherios
    Thesis advisor: Dimou, Eirini
    Publication Date: 2016-07-20
    In our times, the levels of competition is very high. Thus, companies want and need to create a sustainable competitive advantage. Proper management of the business perspective in relation to their clients, is a key piece ...

  • Research about the marketing implementation in the hotels of the city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Syrigonaki, Anna
    Thesis advisor: Dimopoulou, Eirini
    Publication Date: 2019-07-02
    Nowadays, the importance of Hotel Marketing and a well-coordinated promotional strategy are indisputable some major factors that affect the sustainability of a hotel. In Crete in recent years, we have seen quite concerted ...

  • The subject and design evolution of web design from the early days of the internet today. Construction of a website according to the latest tendencies of web design.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpoukouvala, Chrysanthi; Mpoukouvala, Antelina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 29-04-2009

  • The study of consumer behavior as a marketing tool in small and medium enterprises in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Anagnostaki, Eirini
    Thesis advisor: Koutentakis, Emmanouil
    Publication Date: 27-06-2011