Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Μποτωνάκη, Άννα"
Now showing items 1-7 of 7
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Promotion and marketing for certified agricultural, quality products in the region of Attika. Consumers response to Protected Designation of Origin products and Protected Geographical Indication products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-05-2012The purpose of this dissertation is to study the distribution potential of certificated quality agricultural products in the region of Attica. The Protected Designation of Origin products are those that were produced, ... -
Advertising as a means of awakening for the issue of AIDS.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-12-2009The present study is dealing with the way advertisement can become effective at enhancing the awareness over the extremely important issue of the HIV virus. As a case study, over which this research was based, the successful ... -
Franchising in Greece and internationally.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 18-11-2009 -
The personality and image of brand ROC as reflected in the local market of the prefecture of Heraklion, Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 06-04-2009 -
The attitude and behavior of consumers towards organic production.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-10-2010 -
The behavior of Greek consumers towards functional foods.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 26-04-2010 -
Wine tourism in Crete. Current situation and development prospects.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-11-2011