Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "social networks"

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  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • Methods of display and use of innovative advertisements in online stores of commercial interest.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzotzi, Sotir; Fovakis, Nikos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2022-12-11
    This thesis examines the methods of displaying and using innovative advertisements in online stores of commercial interest. Specifically, it refers in the first chapter to the ways of supporting small and medium-sized ...

  • New communication media challenges and impact on digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vazla, Despoina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-26
    This paper is about the internet as a modern mean of communication. Initially, the communication is analyzed in depth and the traditional ones are compared to the modern forms as the companies take advantage of the network ...