Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Κανάκη, Αλεξία"
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Online buying behaviour : the case of consumers in Rhodes.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors: Kanaki, Alexia
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2020-10-02The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...
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