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  • Social media as a car rental companies marketing tool in the prefecture of Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doukaki, Margarita; Bitsakaki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-02-01
    Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ...