Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μέτρηση αποτελεσματικότητας"

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  • The use of social media marketing by catering businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Grypari, Chrysi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-05-29
    This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ...

  • Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Rempapi, Margarita
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-15
    This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...