Now showing items 1-2 of 2

  • Methods for advertising and using advertising activities on internet media sites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntouni, Ariadni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-07
    For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...
  • Banking systems and NPLS.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Migadakis, Georgios
    Thesis advisor: Gavrilakis, Nektarios
    Publication Date: 2022-02-10
    Since the onset of the financial crisis, academics and professionals alike have shown renewed interest in the credit quality of their loan portfolios. The average quality of banks 'assets has deteriorated sharply due to ...