Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"
Now showing items 141-160 of 178
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The promotion of Greek artists’ in music discography.
T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
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Publication Date: 10-07-2008 -
Promoting higher education institutions using video. Case study of other institutions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-01-2012 -
How to organize a business or organization and hot it is affected by the external environment.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 18-10-2013In the following work analyzes the way in which it is organized and operated a company or an organization and how it is affected by the external environment. Become an introduction to the concept of organization and methods ... -
Role, objectives and means of advertising products and banking services.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 11-06-2009 -
All the stages of the production of an album.
T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
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Publication Date: 14-07-2008 -
Strategic tourism marketing plans. Case study "Tourist promotion plan for the island of Milos.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 20-12-2010The aim of this thesis is the approach of questions and problems at the touristic planning of a region, concretely the Milos Island, Cyclades, Greece. The three chapters that com- pose the mainly part concerning in a study ... -
Marketing strategies to increase demand in time of economic crisis: Products with reduced expiry date and Consultancy services.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 26-03-2015In times of economic crisis the companies follow certain strategies. The purpose of this thesis is to analyze marketing strategies and the development strategies that will lead to increased demand. The first part of the ... -
Marketing strategies in postgraduate education : accounting, auditing and business administration in genetral.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 26-05-2015The purpose of the study and the writing of this work is to improve and promote the Msc programme of TEI of Crete specializing in "Accounting and Auditing". In this work, we present the concepts and definitions such as the ... -
Strategic planning of tourism development Municipality of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-11-01The Municipality of Ierapetra, is a pole of tourist attraction throughout the year for two different reasons. First of all because of its geographical position and second for its temperate climate. The main aim of this ... -
A comparison between Greek and international marketing in music record companies.
T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
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Publication Date: 08-07-2003 -
Modern marketing practices in the field of rural products: the case of olive oil.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 09-07-2015During the last decades, the local agricultural markets have transformed rapidly into a global food market with a dynamic character. Thus, the need for agricultural marketing has substantially increased by offering better ... -
Establishment and administration of bussinesses (with emphasis in hotels).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 28-02-2008 -
Comparative analysis of the communication strategy on tourism in Greece and Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-10-2015The purpose of this study is to compare and critically evaluate the formal communication strategies wich the national tourist organizations of Greece and Cyprus have announced and implement. The data, which analyzed and ... -
Marketing plan of touristic destination with emphasis in special and alternative forms of tourism. Kos island case study.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2019-02-27Tourism is one of the largest and most profitableς sectors of the world economy, and for some countries it is even their heavy industry and a key reason for the attraction of many investments, such as Greece. Marketing ... -
Development of business plan tourist services: the approach of electronic trade and marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 15-07-2014The tourism industry has made significant progress and is directly linked to social and economic development of each country. This also applies to Greece where tourism is the base of the economy of course is Greece to ... -
Marketing Plan for the development of alternative forms of tourism in Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 29-11-2013Tourism considered the last fifty years, as the economic giant of the 20th century and has achieved unprecedented growth. The increase from 14.4 million tourist arrivals and 1.4 billion, dollars in 1948 to 567.4 million ... -
Strategic marketing plan design: the case of Minoan Lines.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 22-03-2012The modern Marketing first appeared in the early twentieth century. The creation of what we call "Science Marketing" was developed through a series of actions in different time periods, which are divided into three different ... -
Social media as communication tools of Greek F.C.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-06-27In this dissertation, we study social media marketing, and how Greek Football Clubs use it to promote their team and increase their revenue. We refer to sports journalism and social media as well as to specific sponsors ... -
The development stages of a viral marketing campaign through social website.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-20The Viral Marketing is a technique that aims to create "noise" around the company or product you are promoting and is achieved through the provision of quality services and the distribution of free quality information or ... -
Techniques for successful direct sales.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25An in-depth understanding of consumer behavior, and in particular the decision-making process of the product market, is of paramount importance to both the industry and the academic community. It allows suppliers to better ...