Now showing items 1-20 of 21

  • Services marketing – The aspect of services marketing in tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzaferou, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-04-14
    The present thesis, as it also betrays and its title deals with the marketing of services while focusing and analyzing the tourism industry in particular. Tourism could be argued rather unjustly that it is Greece's heavy ...
  • Analysis of marketing data from 5th generation mobile telephony networks.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-06-25
    The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...
  • The use of new technologies in tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkiaourakis, Michalis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-24
    The technological development and evolution has a major role in our lives with an impact on alla types of business. So it could not leave unaffected the tourism industry worldwide. Also none of us can deny that technology ...
  • Research of secure transactions in e-commerce using smart phones.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Krizini, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-05-12
    This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ...
  • Research of secure transactions in e-commerce using smart phones.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Krizini, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-05-12
    This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ...
  • The impact of covid-19 on entrepreneurship and tourism businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koliou, Elpiniki – Ioanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-03
    The importance of entrepreneurship in the economic development of a country begins with the entrepreneur who creates a new business that on the one hand creates new jobs but at the same time intensifies competition which ...
  • The use of web analytics in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Basiadaki, Christina; Tsouris, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-10-15
    The digital revolution has shaken what we believed in traditional marketing. For example, what does marketing research mean when companies can now track every click of the user's decision-making process? How can they shift ...
  • Methods and practices for the development of a digital marketing plan for SMEs & startups.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Daskalakis, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-07-18
    The owners and the upper-management of the Small & Medium Enterprises but also of startups should not remain passive towards new technologies but should continue striving on being entrepreneurial and innovative to their ...
  • Methods for advertising and using advertising activities on internet’s information media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Mastoraki, Charikleia; Tzovaerakis, Anastasios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-11
    In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ...
  • Methods of advertisement and use of marketing actions in web sites of mass media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Merkai, Tzoanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-03-13
    The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ...
  • Methods for advertising and using advertising activities on internet media sites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntouni, Ariadni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-07
    For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...
  • Methods of promotion and use of innovative advertising actions on internet websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sfakianaki, Sofia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-09-27
    In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ...
  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...
  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...
  • Research applications artificial intelligence marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Klados, Dimitris; Marousaki, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-01
    Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...
  • Analyzing methods for an efficient marketing plan from new technology devices data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Xylouris, Aristotelis; Pataki, Evangelia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-27
    The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ...
  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...
  • New communication media challenges and impact on digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vazla, Despoina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-26
    This paper is about the internet as a modern mean of communication. Initially, the communication is analyzed in depth and the traditional ones are compared to the modern forms as the companies take advantage of the network ...
  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...
  • The internet of things and its commercial prospects.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vathianaki, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-10-15
    The Internet of Things (IoT) is a model of new technology that envisions a global network of machines and devices capable of interacting with each other. The IoT is recognized as one of the most important areas of future ...