Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Trichas, Nikolaos"

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  • Investigating prospects for the development of wellness tourism in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Marntogian, Lilit
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-01-14
    Tourism is one of the most important means of economic development of our country. The island of Crete is one of the most important islands in Greece. The beauties of the island, its rich local products and the clear blue ...

  • The impact of travel bloggers on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Stratakis, Foivos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-04-12
    This thesis deals with the ways in which travel bloggers influence the Greek tourists in the decisions they make about their travels. A quantitative survey was conducted with a structured questionnaire in a sample of 255 ...

  • The promotion of tourist accommodations on the internet (social media).

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Salla, Dimitra
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2023-12-07
    The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ...

  • Social media as a car rental companies marketing tool in the prefecture of Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doukaki, Margarita; Bitsakaki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-02-01
    Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ...