Browsing by Keywords "συμπεριφορά καταναλωτή"

Now showing items 21-40 of 87

  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • Consumer behavior and preferences online purchases in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Patramani, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 24-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...

  • The internet advertising to consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chatzinaki, Astroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • The evolution of e-shop in Greece and the behavior of consumers in the on line shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Chatzistergos, Stergos
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 20-03-2014
    In this Thesis we approach the topic of E-Commerce as a means of development of Electronic Markets. We analyze areas related to Online Stores, Online Shoppings as well as Consumer Behavior towards them. We investigate the ...

  • The effects of online advertising on the consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Bellos, Athanasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-11-21
    The definition of advertisement is any form of paid non personal public communication of ideas or products and it has first appeared a few thousand years ago. Advertising can be used for different causes, depending on the ...

  • The influence of advertising in psychology of young consumers aged 18-24.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiki, Sophia
    Thesis advisor: Pitarokoili, Stella
    Publication Date: 14-03-2012
    The present research concerns the role of media and the type of advertising in psychology of youth consumers from 18-24 years. Concretely, the research negotiate the influence that the media and advertising exercise on ...

  • The effect of the economic crisis on the Greeks’ consumer behavior on travel and tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Panteli, Niki-Lamprini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-09-11
    It is a fact that world tourism is one of the sectors directly affected by the economic crisis. The deep and prolonged economic crisis has also significantly affected domestic tourism in Greece, which may not substitute ...

  • The effect of the economic crisis in psychology, consumer behavior and human relations of the Greek citizen.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Miaoulis, Konstantinos; Papadakis, Michail
    Thesis advisor: Apladas, Georgios
    Publication Date: 16-12-2015
    This survey was conducted in preparation of our thesis and deals with a current issue, the economic crisis and the influence thereof on the life of people. This question has puzzled significantly the Greek society, since ...

  • The impact off e-marketing and new technologies' on the consumer's buying behavior, during t the economic crisis period.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koufaki, Ioanna; Mylonas, Pavlos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 03-06-2014
    Shopping online, a part of e-commerce, is dynamically progressing in world level, bringing lots of profits in businesses that are developing in this specific domain. This research tried to describe the Greek consumers’ ...

  • The influence of electronic marketing and new technologies in consumer behavior of Greeks

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Karageorgiou, Maria; Chalkiadaki, Eleni
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-05-20
    The purpose of the thesis is the study of the effect that electronic marketing and the new technologies, have on the behaviour of Greek consumers. In order to achieve the goal of thesis in the theoretical part of our study, ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • The effect of the brand name on purchasing behavior. The study of hotel accommodation.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Klymper, Sage-Nikol
    Thesis advisor: Apladas, Georgios
    Publication Date: 26-03-2015
    The meaning of the proprietary name is relatively simple. For the public consumer it constitutes a set of features which guarantee quality and origin. For the enterprise the name offers a guarantee of future satisfying ...

  • The impact of advertisements on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rafti, Maria; Triantafyllou, Efstathia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-10-20
    Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ...

  • The effect of social networks on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Christopoulou, Vasiliki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2017-07-05
    The study of consumer behavior is a major scientific field of study in Marketing Science. The main objective is to investigate the ways in which the consumer takes his purchasing decisions and the factors that affect the ...

  • The influence of social networks on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Ampelakioti, Maria
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 08-07-2015
    This thesis has as main objective to investigate the influence of social networks today, in human behavior as a consumer and whether the consumer welcomes the promotion of products and services over the internet. Below ...

  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...

  • The influence of senses in the consumer buying decision process.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zegkinoglou, Antonios; Ioannidis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-09
    In this thesis the existing models of consumer behavior and the correlation of marketing with the human senses are presented. The concept of multi-sensory marketing is based on the creation of strong links between the brand ...

  • The consumer behavior of students of TEI Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Daviglaki, Eleftheria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-12-2015
    The study of consumer's behavior is an important tool for marketing department that contributes directly to the creation of an effective ‘strategy’, which will help the company to realize its goals. (Zigkridis, 2008). ...