Browsing by Keywords "μέσα κοινωνικής δικτύωσης"
Now showing items 41-60 of 69
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Innovation in the media market.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2021-02-04The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ... -
Methods of privacy detection on the internet and techniques for protection from malicious users.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 2017-01-17This dissertation is divided in two main chapters. It looks at how personal information can be leaked and stolen without our knowledge and consent, so they could be used from malicious users and it will give suggestions ... -
Social media: advantages and disadvantages of social media and addiction to them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02In this thesis, we review the literature on social media, the way in which they are classified and how they work, and the demographic characteristics of people using them has been implemented. Based on the bibliographic ... -
Social media to create strong relationships with consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ... -
Review of mobile marketing applications using mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ... -
Study of methods influencing digital advertising using social media and evaluation of interface optimization.
Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
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Publication Date: 2020-09-25The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ... -
Study of effects of means of social networking in the children’s age.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-11-14In this research we will wander in the world of means of social networking. Through this tour we will see the small world of children through the means of social networking. We will mainly know the effects of in social ... -
The study of social media networking for effective use in marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-03-02The development of Internet has greatly changed international commerce, since most of e-commerce is nowadays well developed and more and more consumers prefer the Internet for their purchases. Indeed, Internet enables ... -
Studying social networking in modern advertisement.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-12-19The purpose of this study is the discovery and presentation of the relationship between advertising and social media. The ever-increasing use of the Internet for online shopping has changed the landscape of the international ... -
The impact of influencer marketing on sales.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ... -
The role of public relations and new technologies in the electronic display and reputation management.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-05-15Public Relations is the communication structure between an individual or group of individuals with a wide audience in order to create mutual trust and serve common interests. The sector of public relations has a long history ... -
Factors influencing the virality of a product or service on social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-11-13In an era of integrated marketing communications, there are more and more ads or promotions that can go viral, so it is important for advertisers to understand which campaigns are most likely to benefit from showing online ... -
Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-25Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ... -
Promotion and marketing of enterprises through social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-21In this thesis we study what Social Media Marketing is and how it is connected with the world of businesses. The social media have been developed rapidly in the recent years and nowadays are a solid part of our everyday ... -
Product promotion and enterprises development via social media marketing utilization.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-19Social Media Market concerns a new type of marketing which mainly targets younger consumers. It is based on a combination of lots of various tendencies most of which come from the development of Internet and the Social ... -
Conference tourism - Study of medical tourism (Way of informing of intetested parties through social media).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2018-09-11Congress tourism constitutes one of the most profitable industries of tourism, as it induces huge incomes to the economy of each country. However, in Greece that industry is in development stage. The types of tourism in ... -
Social media in hotel business strategy: the case of Santorini island.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-05-22The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ... -
Social media as a car rental companies marketing tool in the prefecture of Heraklion.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-02-01Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ... -
Social media as communication tools in crisis management.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2018-05-25This thesis refers to crisis management and particularly how to avoid possible internal damages within a business by using social media. In the thesis, some basic terms are presented such as public relations, crisis ... -
Social media as communication tools of Greek F.C.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-06-27In this dissertation, we study social media marketing, and how Greek Football Clubs use it to promote their team and increase their revenue. We refer to sports journalism and social media as well as to specific sponsors ...