Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "συμπεριφορά καταναλωτή"

Now showing items 41-60 of 65

  • Electronic transactions in consumer purchasing behavior-Case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kroustalakis, Symeon; Pervolarakis, Vasileios
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2018-04-05
    The purpose of this work is to study Consumer Behavior based on the online purchases they make. To create an age-old audience that uses the Internet to make purchases and learn why they are mainly using the Internet. ...

  • Customer satisfaction from a photography store.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadopoulou, Anastasia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-05-11
    The purpose of our research is to find out how satisfied our customers are with our products and services we provide. Our goal is to maintain our customers. In order to achieve our goal, we had to evaluate the products we ...

  • Customer satisfaction in an operational environmental.case study bank eurobank ergasias.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mpinichaki, Kyriaki
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 27-06-2013
    The purpose of this graduate paper is to investigate the customers’ satisfaction in a real business environment, analyzing at the same time the elements that compose it and stating the reasons why companies should give ...

  • Consumer preferences in wine: The case of consumers in Central Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vardikou, Georgia-Maria; Melissourgou, Paraskevi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-17
    The purpose of this paper is to investigate consumer preferences in wine products and more specifically to study consumer preferences in wine products in central Attica. A questionnaire was shared for the survey. The sample ...

  • Consumer preferences in wine products: a comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kastanioti, Stavroula; Tsirtsaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    Redicting which wine the consumer will choose to buy is a difficult and complex process. This is because the preferences and the habits of consumers are affected by many factors. The aim of this thesis is to examine the ...

  • Consumer behavior for wine products. The case of Santorini.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Darzenta, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Santorini, Greece. The first section of the thesis gives the theoretical back ground, while the second section presents the ...

  • Marketing and consumer behavior in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kefala, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 27-11-2013

  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...

  • Social media to create strong relationships with consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κritikou, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-24
    Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ...

  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Afrathianakis, Myronas
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 27-06-2013
    The purpose of this graduate paper is to investigate the customers’ satisfaction in real business environment. In our days, measuring customer satisfaction is one of the major issues of interest to businesses and organizations. ...

  • Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...

  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katseli, Ina
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 14-12-2009
    The importance of measuring customer satisfaction is confirmed by the fact that the area of the analysis of consumer behavior has focused on the post-purchase behavior of the customer. The companies and organization, who ...

  • Study of the impact of advertising on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-24
    In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...

  • Neuromarketing, consumer’s psychology and the relation with digital marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zogopoulou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2019-09-17
    For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...

  • The electronic markets in Greece in the year of the memorandum from the point of view of consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tsiakalou, Lamprini
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2018-04-18
    The internet has well and truly invaded our lives and become for many, an inseparable part of their daily routine, changing habits, style or amusement, communication and business. It simplifies our lives because it gives ...

  • Consumer preferences about "Smart hotels " in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zacharioudakis, Ioannis; Zervakis, Ntmitrii
    Thesis advisor: Κουργιαντάκης, Μάρκος; Apostolakis, Alexandros; Kourgiantakis, Markos
    Publication Date: 2017-11-07
    The current survey was conducted for the purpose of dissertation thesis on consumer preferences regarding "smart hotels’’ on Crete. The purpose of the survey is to analyze and evaluate visitors' preferences for the hotel ...

  • New trends and consumer behavior in daily press.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantos, Lampros
    Thesis advisor: Antonaki, Maria
    Publication Date: 24-01-2012

  • Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzani, Anna; Batali, Ioanna
    Thesis advisor: Meramveliotakis, Giorgos
    Publication Date: 07-07-2013
    The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • Promotion and consumer behavior. Case Study, Toyota Auris.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plesti, Filio
    Thesis advisor: Antonaki, Maria
    Publication Date: 01-12-2008